Followers
One-way and uncapped. A company page has followers only, so a page order is always this one.
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LinkedIn is the only platform in this catalogue where two audience numbers exist side by side and one of them has a hard ceiling. Each service below has its own page with the current packages and rates.
One-way and uncapped. A company page has followers only, so a page order is always this one.
Mutual, and LinkedIn caps the total at 30,000. Ordered against the public profile URL.
Likes on one post, ordered against the post URL rather than against the profile.
You write the wording yourself. A comment reopens a post to the commenter's own network, which a like does not.
Connections and followers are not the same thing on LinkedIn, and the difference is structural rather than cosmetic. A connection is mutual, both sides see each other's activity, and LinkedIn caps the total at 30,000. A follower is one-way, they see your posts without you seeing theirs, and there is no ceiling.
That cap is the reason accounts with large reach shift toward followers as they grow. Once a profile is near the connection limit, followers are the only number left that can move.
A company page has followers only. There are no connections to a company, so an order for a page is always a follower order.
Posts are a separate destination. Likes and comments go against the post URL, and on LinkedIn the comment is the metric that carries the most weight in the feed, because a comment reopens a post to the commenter's own network in a way a like does not.
Comments here are written by you. That matters more on LinkedIn than anywhere else in this catalogue, because the audience reads the wording as professional signal, and a generic line under a serious post does more harm than no line at all.